How To Rank Up Your Website Fast

Naturally, search engine optimization should be very high on your list of features to bring to your website. If people are going to discover your site, they will likely have to search for it. Keywords are indispensable to making your site visible on search engines when a potential reader is looking for the information you provide.

Keywords Keywords Everywhere!

What are keywords anyway? Well, as search engine users we use keywords all the time to find what we’re looking for. Keywords are single words or phrases that get to the meat of what users want to locate and what websites want to communicate. It’s what your ideal reader and your website's content have in common, a connection you have to do your best to help create. So it’s crucial that you understand who exactly this “ideal reader” is—that is, know your audience. 

Once you have that down, then to find the perfect keywords for your site, just think to yourself: if my ideal reader were trying to find this website, what would s/he search for? Add those terms to your list of keywords. Then you also have to consider people who don’t know exactly what they want. Which other things a person might search for even if finding your site is what would really benefit them? Then add those. It's really that simple.

Well... almost. There’s a difference between knowing keywords and knowing where to put them. Because you know your content well, getting an understanding of your keywords can be as simple as finding synonyms and variations of the words already on your site. However, after that you still need to optimize, and this means putting them in the right places.

Keyword Placement

·       Content

Naturally (and this should go without saying, although it often doesn’t) your keywords should be in your content. Since your keywords are what your site is about, you should include them often and with variety. However, be careful not to overstuff your content with keywords so that it feels bloated and unnatural. Be tasteful as well as a smart about how you incorporate your keywords into your content.

Title Tag

Since these are the first words your viewer sees when they locate your page (along with a bunch of other pages) in the search engine results, it’s important that they see the keywords they were looking for in that tag. It’s also important to have them there so that they show up in the search results at all. Search engines also prioritize title tags that match keywords closely. So you can’t afford to leave your keywords out of them.

Meta Description

The meta description lives in the html of your website. It contains a paragraph of text that describes what your page is about, so it should be organically saturated with keywords already. Recalling that it might be necessary for you to expand your keyword base to catch indecisive searchers, add those in to be thorough.

Images

Images are content too and should therefore be optimized. Include keywords not just in image titles, but also in the file names on the computer from which you upload them.

Site Map and Structure

Since sitemaps are directories used by search engines in web crawling to determine whether it is necessary to search a particular page, keywords from the page should also be in the branches of the map in order to guide the engine.

Use Google Analytics

Google Analytics is all about rankings, so why wouldn’t you use it in your efforts to rank your site up in the fastest time possible? The wealth of information about users that Google collects will be useful in determining how your optimization strategies are performing. Google Analytics let you know where your traffic comes from—which sites and also which countries. It also lets you know what time of day your visitors stop by most often and which pages they prefer to read. The data will also let you know how well your ads are performing and which keywords are working the best. All this is information that you need to create a good SEO campaign, and you’ll need it to maintain the optimization of your site as well. Google Analytics also integrates well with other tools that help your site rank up. And if you’re intimidated by graphs and numbers, you’ll find so much information on how to use the analysis that you’ll still be able to understand and apply the data you get from Google.

Blog on your Website

Blogs provide an easy way to amass keywords on your website. If your keyword analysis shows that you need to include more of a particular keyword, just writing a blog post about it gives you an organic way to incorporate that word and broaden your viewer base while simultaneously tightening up your website’s focus. Plus, good blog posts keep your viewers on your site for extended periods, and time-on-site is a factor that Google uses to determine a page’s rank. So writing quality and engaging blogs that people find useful and interesting to read is an advantage that supports super-fast SEO ranking.

Spiders and Spider Linking

Spider bots crawl through the information on your website and index your webpages, which they later rank according to relevancy with respect to keywords, user time, and other cryptic stuff buried in the algorithms of the particular engine. What isn’t as cryptic is the fact that spiders basically see only text. So filling your page with text and making it keyword rich is half the battle of appealing to the spiders. The other half is creating a path (or road) to your page using links. Spiders crawl from page to page through links, so without external pages that link to yours, it’ll be difficult for the spiders to get to your page. This is where judicious guest posting comes in handy. Writing carefully thought out posts on others sites—posts that are valuable to them and help boost their site’s value—will benefit you in the long run, as those hosts will be happy not only to post links to your page on their sites for the spiders to find, but also to refer to your site’s content in ways that make human visitors want to click your links.

Remember that even though fast ranking takes work, it’s work worth doing because it’ll be rewarded if you put in the time. Working on keyword placement, blogging, spider linking, and mastering Google Analytics will get you well on your way to high ranking webpages and an overall successful website.